September 17, 2019
118 N. Market Street
Frederick, MD 21701
Women's Business Center - Dare to Sell with Persuasive Stories
Tuesday, September 17, 2019
One of the finest ways to communicate and persuade a prospect to buy your ideas, products or services is through the use of persuasive stories. When this is done strategically, you can engage, connect and empower in a way that is subtle, but powerful. You know the best part? Stories are non-invasive!
Psychologists and neuroscientists agree that storytelling is one of the best ways to emotionally connect and move people to take action. The key is to choose the right story in building rapport and helping your customers to remember you. It is worth-remembering that not every random story will work. You have to choose the stories that generate likability, credibility and above all, profitability.
During this workshop you will learn:
-Where to find relatable stories to use in building your business;
-How to master the metaphors in touching your prospects emotionally;
-The components of a good story;
-How to humanize and humorize your stories to connect.